the_mobilized_life

If you haven’t already tried it, you should because while dozens of other companies have attempted to do the same thing, this may just have the winning formula. Here’s how it works: Go to a bar or restaurant and “check-in,” so that your other friends can see you there. If you check-in more than anyone else, you will be named mayor. Other badges of honor are awarded for staying out late, or drinking multiple nights a week. Here’s where the money-making part comes in: To encourage loyalty, bars and restaurants have started offering mayors free drinks or other offers.

Foursquare has made a dead-simple application that lures users to local restaurants, bars and other venues—and despite being a three-person start-up, they are already convincing local advertisers to support the service.